YOU DECIDE HOW TO CELEBRATE
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Everyone can choose who they’d like to celebrate — and there’s no right or wrong way to remember them. But if you’re looking for inspiration, here are a few simple, meaningful ways to honour those who’ve made a difference in your life:
⭐ WEAR A STAR
This year, we’ve launched Celebration Day pin badges. Each badge purchased serves as a reminder of the lasting light of those we've loved, helping to continue their legacy by funding vital support in the fields of mental health, cancer, life-threatening childhood illnesses, and end-of-life care.
Thanks to our friends at WHSmith, badges will be available in 250 of their top high-street stores nationwide from 16 May to 27 June.
💸 MAKE A DONATION
Whether or not you choose to wear a pin badge, you can still honour someone’s memory with a donation that makes a difference. All profits from badge sales — along with any additional donations — will be shared equally among the four charities we’ve partnered with for this year’s Celebration Day. (More on them below!)
Make a donation HERE.
🌱 PLANT ‘SEEDS OF MEMORY’
We’ve once again teamed up with our friends at the National Trust, who are offering free 'Seeds of Memory’ wildflower packets over the late May bank holiday weekend. Available at 94 of their second-hand bookshops nationwide, visitors are invited to take a packet home and plant it in tribute to someone they’re remembering this Celebration Day.
Visit our RESOURCES page to see the full list of participating National Trust locations.
🤳 #SHAREYOURSTAR
Join the social media movement by posting about the person you're celebrating using #ShareYourStar — helping to build a collective moment of remembrance and celebration online.
However you choose to take part — share their name, celebrate their life.
WHAT WILL YOU
DO THIS CELEBRATION DAY?
We can’t wait to see who’s inspired you. If you’re looking for further ideas, here are just a few examples of how brands, individuals, and organisations have chosen to mark the day in the past:
A LASTING LEGACY
In honour of Celebration Day, The King was presented with the first seedling grown from the felled Sycamore Gap tree by The National Trust.
A TOUCH OF ART
Renowned artist Rob Ryan created a stunning series of prints inspired by Celebration Day. In collaboration with Moonpig, these artworks were transformed into a limited-edition range of cards.
PLANTING TREES IN MEMORY
The National Trust marked Celebration Day by giving away 5,000 trees to The Times readers, in memory of their loved ones as a "living legacy.”
THE TASTE OF MEMORY
Award-winning chefs Aldo Zilli, Skye Gyngell and Richard Corrigan shared recipes that remind them of loved ones who have died, along with the stories behind them.
HISTORICAL REFLECTIONS
Tom Holland, host of the world’s most popular history podcast The Rest is History, wrote poignantly in The Times, celebrating England’s forgotten founding mother, Aethelflaed.
SCHOOL WRITING COMPETITION
The Day hosted its third annual schools competition celebrating historical heroes, judges including Olympic gold medalist Dame Katherine Grainger.
LOVE ISLAND STAR'S TOUCHING TRIBUTE
Love Island’s Shaughna Philips and her late dad shared a love of Arsenal. She bought a plaque at Emirates and plans to revisit every Celebration Day.
WE’RE PROUD TO SUPPORT THESE GREAT CAUSES
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WITH SPECIAL THANKS TO
This Celebration Day, consider how your brand, organisation, or charity can use this meaningful occasion to connect with existing customers and members, while also engaging new ones. Whether through special offers, community events, or online campaigns, Celebration Day provides a powerful platform to deepen relationships and welcome new participants into your community.
We’d love to hear your plans and explore how we can help bring them to life. If you’re a brand, organisation or charity interested in partnering with us, click here to get in touch—we’re excited to see how we might support your ideas and activations.
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