Celebration Day is a non-profit initiative that has grown organically since 2022. It is not owned by any individual, brand, political group or organisation, and it is not commercially funded. A small, non-profit group exists only to protect the purpose and integrity of the day, safeguarding its spirit rather than directing participation.

Celebration Day offers a simple, shared moment to reconnect with family, friends and community, and to mark the memory of the people who shaped our lives. It creates space for reflection and togetherness in an increasingly disconnected world.

Celebration Day is for everyone. It is inclusive and personal, allowing people of all ages, faiths and backgrounds to recognise family, friends, colleagues, public figures or everyday heroes who influenced their lives.

Remembrance Day focuses on national service and sacrifice. Celebration Day is personal and open-ended, inviting people to recognise and give thanks to the many individuals who shaped their lives, without a fixed script or single theme.

There is no single way to participate. People might gather with loved ones, share stories or messages, reflect quietly, or join shared gestures such as the Big Toast at 7pm. Participation can be public or private, communal or personal.