Mark Their Memory
On the Last Monday in May, let's pause to remember and mark the memory of the people who made us who we are today.
#MarkTheirMemory
Countdown
The
big
toast
Any drink. Any age. Anywhere.
Who will you raise a glass to?
At 7pm on the day we invite everyone, everywhere to raise a glass, cup or mug to the people who shaped them.
About
Celebration Day is a non-profit initiative built on a simple idea: to pause on the last Monday in May to remember and mark the memory of the people who made us who we are today.
They may be loved ones we have lost or figures in history, but they are the people who have inspired us and helped shape our lives, in many ways, they are our everyday heroes.
It is not commercial, political or a fundraiser; it is a day that belongs to us all.
#MarkTheirMemory for Celebration Day 2026.
Watch: the Celebration Day film 01:15
What is mark their memory all about?
At the heart of Celebration Day 2026 is #MarkTheirMemory — an invitation to acknowledge the people who shaped us, in whatever way feels right to you.
Memories are deeply personal; they may be remembered and honoured quietly or together, through a gesture, a story, a gathering, or simply a moment of pause.
#MarkTheirMemory is a shared way to keep their influence alive in ways that feel meaningful to each of us.
Our partners
We’re proud to have three charity partners whose work reflects the heart of Celebration Day: creating meaningful moments and strengthening connections at pivotal points in life.
Get social
We’d love you to join us and #MarkTheirMemory.
Whether you’re taking part in the The Big Toast and raising a glass together at 7pm or celebrating in your own way, why not share with us on social media? For a little inspiration, follow along and see how others – including some familiar faces – are getting involved.
Finding new ways to talk
Essential toolkit for classroom and home
Resources to help children and young
people talk openly about loss, memory and connection.
FAQs
Who is behind Celebration Day?
Celebration Day is a non-profit initiative that has grown organically since 2022. It is not owned by any individual, brand, political group or organisation, and it is not commercially funded. A small, non-profit group exists only to protect the purpose and integrity of the day, safeguarding its spirit rather than directing participation.
What is the purpose of Celebration Day?
Celebration Day offers a simple, shared moment to reconnect with family, friends and community, and to mark the memory of the people who shaped our lives. It creates space for reflection and togetherness in an increasingly disconnected world.
Who is Celebration Day for?
Celebration Day is for everyone. It is inclusive and personal, allowing people of all ages, faiths and backgrounds to recognise family, friends, colleagues, public figures or everyday heroes who influenced their lives.
How is this different from Remembrance Day?
Remembrance Day focuses on national service and sacrifice. Celebration Day is personal and open-ended, inviting people to recognise and give thanks to the many individuals who shaped their lives, without a fixed script or single theme.
How do people take part?
There is no single way to participate. People might gather with loved ones, share stories or messages, reflect quietly, or join shared gestures such as the Big Toast at 7pm. Participation can be public or private, communal or personal.